Client · 2025
Vantech USA
A cargo-management manufacturer with a configuration-heavy catalog: van racks, shelving, and ladder systems that must be matched to a specific vehicle before anything else can happen.
- Discipline
- Web design & development
- Sector
- Manufacturing / commercial vehicle equipment
- Core problem
- Making a fitment-first catalog navigable
- Status
- Live at vantech.com
- Services
- Web design · Development · Brand storytelling · Information architecture
Every work van has its own requirements. Vantech's racks, shelving and ladder systems need to fit the vehicle as well as the job. We made that relationship the starting point for the website.
Start with the vehicle.
Make, model and roof height shape almost every choice in the catalog. The navigation needed to reflect how a contractor actually approaches the equipment, with compatibility clear from the beginning.
The manufacturing story mattered too. The people, engineering and experience behind the equipment deserved a place alongside the specifications.
Step 1 / Body typeStart with the vehicle: body type first, or skip straight to the make.
Step 2 / MakeThe catalog narrows by make and model before a visitor reaches a product page.
A more natural route.
Vehicle-first navigation narrows the catalog by make and model before a visitor reaches a product page. Compatibility, dimensions and specifications then sit where they are needed.
Manufacturing stories, installation context and straightforward guidance give the equipment a setting beyond the product grid.
Room to grow.
The site brings product discovery, technical detail and the Vantech story into one experience, with a structure that can grow alongside the catalog.
01Sumo Studios
A catalog that has to be matched before it can be sold?
Sumo Studios designs and builds the site your customers see. A call, then a written scope with a fixed price and a date.
Fixed scope and price, in writing, before work starts.