Add-on

Advertising.

Get your site in front of the right people. We plan, make and run your ads, and show you what they bring in.

01

How it fits

Advertising sits on top of Design and Grow. We design the ads, and our Grow plan keeps the campaigns tuned every month.

DesignGrow
Advertising
A diagram of three layers: Design and Grow side by side at the base, and Advertising as one layer on top of both.

02

What’s included

  1. Campaign setup on Google and Meta

    We set up the accounts, audiences and budgets, in your name. (How we work: Campaign setup on Google and Meta)

  2. Ad creative: images and video

    Images and short videos made for each platform, in your brand. (Independent study: Playdate)

  3. Landing pages built to convert

    A page for each campaign, so every click lands somewhere that answers it. (Demo · fictional business: Tolliver Heating & Air)

  4. Tracking and a simple monthly report

    Tracking on the actions that matter, and one plain report each month. (How we work: Tracking and a simple monthly report)

  5. Ongoing tuning

    Every month we look at what is working with you, and adjust. (How we work: Ongoing tuning)

03

How it works

  1. 1Goals and budget
  2. 2Creative and setup
  3. 3Launch
  4. 4Report and tune, every month

04

The work

Real projects, labelled plainly: client work, independent studies and our own site.

A site built to convert

ClientWeb design & development / 2025

Vantech USA

Start with the vehicle.

Vehicle-first navigation narrows the catalog by make and model before a visitor reaches a product page. Compatibility, dimensions and specifications then sit where they are needed.

Scope
Design, development, brand storytelling
Sector
Manufacturing / commercial vehicle equipment
Core problem
Making a fitment-first catalog navigable
Status
Live at vantech.com
The Vantech USA website: pick your van make and body type before you see what fits
ClientClient work, captured from vantech.com.

Ad creative: images and video

Independent studies

Form, material and light.

CG rendering and art direction by Santino Ferrara: consumer electronics, fragrance and tooling, from product-on-white to full campaign compositions.

Published pieces are independent visualization studies; product names and marks belong to their respective owners.

OP-1 Field motion study: the synthesizer on a black plinth, traced in orange light
OP-1 study: white synthesizer with an orange cable on black, CG render
K.O. II sampler study: orange and grey hardware on concrete, CG render
Ombré Leather fragrance bottle study in black and white, CG render
Playdate handheld console study on a violet set, CG render
OP-1 Field study: synthesizer on a black plinth with an orange glow, CG render

Our own site

InternalDesign, development & operations / 2026

The Studio Stack

The studio behind the studio.

Our own site brings the creative and technical sides of SUMO together. The way it looks, the way it works and the way we maintain it are parts of the same design.

The SUMO home page: the navigation and the line Design. Develop. Grow.
InternalThe SUMO site

05

Pricing

Monthly

Quoted to fit your goals, plus your ad spend, which you pay to the platforms directly.

06

Questions

Do I need a new website first?

No. Ads work best on a site built to convert, and we can tell you if yours needs work.

Who owns the ad accounts?

You do.

How long until we see results?

We review together every month and adjust. We will tell you honestly what is working.

Advertising / Contact

Write to us.

Tell us what you sell and who you want to reach. A person reads every message and replies within two business days.

Colophon

  • Set in Clash Display, Satoshi and JetBrains Mono.
  • Orange imagery: brand studies, not client work.
  • Vantech USA: client work, captured from vantech.com.
  • Product studies: independent work by Santino Ferrara. Product names and marks belong to their owners.
  • Demo sites: fictional businesses, built by us.